Search Engine Optimization and Online Marketing

Search Engine Optimization

Chances are you're here because your web site traffic is not producing the leads, new customers and revenues your company expected when your site was developed. Teaming with NetProfit is a positive step towards reversing this trend.

We are specialists in optimizing web sites to drive targeted traffic and generate new leads. NetProfit implements custom solutions while adhering to good practices (no spamming) and proven industry procedures.

Search Engine Optimization and a comprehensive Online Marketing Strategy is essential to the success of any online business initiative and the logical next step after your web site is launched.

SEO / PPC SERVICES
Keyword Research & Analysis Site Analysis & Optimization Competitor Analysis & Reporting Refined Content File Construction Monthly Maintenance Submissions Reporting Consulting	Statistical Analysis Link Popularity Mining & Management Search Engine/Directory Submissions PPC Campaign Startup PPC Campaign Management ROI Conversion Tracking

Benchmark Position Reporting
Free Service

This is a free service available to new clients and will set the bar for measuring results in future online marketing initiatives. Provide up to 5 keyword phrases and 2 competitor URL's to see how your company lines up against the competition on top search engines. Click Here

Keyword Research & Analysis
NetProfit is a firm believer that the foundation of your company's search engine success lays in choosing the best terms for your specific product and market. Select the right terms and you have won half the battle. These keyword terms are not always apparent or necessarily the obvious candidates associated with your products and services. NetProfit has the tools and expertise to conduct specific real-time search queries relevant to your industry and analyze the results to reveal popular and little known keyword combinations with the potential to deliver highly targeted traffic.

Site Analysis & Optimization
Search Engines operate according to specific algorithms (or formulas) that specify necessary criteria required to gain placement. Depending on how your site fulfills each search engine's requirements will determine how successfully your site is positioned within it.NetProfit will initially review your site looking for these critical elements and determine its strengths and weaknesses. Your Home Page and specific interior pages will be optimized to satisfy general algorithm requirements.

Competitor Analysis & Reporting
Many times there is a vast difference between your company's online and offline competition. Comprehensive SEO campaigns require knowledge of where you stand in relation to your competitors for each search term and engine. Search Engine results are the only thing standing between you and potential customers. Viewers are presented with a limited scope of companies from which to choose during each query. If you aren't among the top 10-30 companies listed, you don't exist. NetProfit will perform a complete competitive analysis investigating companies competing for your primary terms and determine the best strategy to overcome their search engine efforts.

Refined Content File Construction
Search engine spiders crawl through web sites on a regular basis looking for relevant properly optimized content that meets established criteria according to predetermined factors such as Keyword Placement, Frequency, Weight, Prominence, Proximity, and many others. Spider findings weigh into the overall search engine algorithm and play a vital role in determining your site's placement. NetProfit will produce optimized content files designed to target search-engine-specific-spiders and integrate them seamlessly on your site. Ongoing file maintenance is strongly recommended.

Monthly Maintenance
Search Engine algorithms are dynamic in nature. What works today will not necessarily work tomorrow. Search engines are constantly changing the way they conduct searches in order to keep results pure and relevant to end users. Additionally, new competitors emerge every day and many other factors play into why a site that holds a #1 position today suddenly plummets from sight tomorrow. NetProfit maintains an up to date knowledge base of information regarding search engine trends, changes in spam policies, technologies, new partnerships and other factors that directly affect our clients. We monitor trend reports and submit your site on schedule to counter adverse changes in page ranking.

Consulting/Advisory
Once you decide to bring NetProfit on board you will be assigned a project manager who will oversee the implementation of each outlined marketing initiative from start to finish. A formal consultation will be included with your proposal with follow-ups included through the conclusion of the startup and development phase.

Statistical Analysis/Position Reporting
A predetermined list of keyword combinations will be queried with the Top Search Engines each month to determine your current positions. These reports provide invaluable data to gauge the effectiveness of our search engine strategies and positioning against competitors and serve as a tool for ongoing search engine optimization. You will be able to view these reports and discuss the results with NetProfit.

Link Popularity Mining & Management
The number of 'quality' sites linking to your web site plays a critical role in determining your site's position with many search engines. The larger and more relevant sites linking back to yours the better. NetProfit will research your industry for opportunities within vertical directories and industry resources to determine available and appropriate linking partnerships.

PPC Campaign Startup (Overture, Google)
Pay Per Click programs have become increasingly popular with advertisers during the last few years. The top providers are Yahoo and Google. NetProfit will consult with you to outline the information required to launch campaigns with both providers including keyword combinations, specific bid amounts, campaign budgets, descriptions, format, etc.

PPC Campaign Management (Overture, Google)
Managing pay per click campaigns can be a time-consuming task. There are ways to automate certain functions within each program however a close watch should be kept to balance performance with spending and to search out new terms and venues to produce targeted results for less. NetProfit can provide these services as part of a monthly maintenance schedule.

Return On Investment
Whether your goal is to track PPC spending, monitor conversions on your site, and/or determine the effectiveness of specific Internet promotions, there are several solutions to aid you in this process. NetProfit will recommend and implement an ROI tracking system that works for your company and objectives.

NetProfit :: Route 1 Box 167 :: Moatsville, West Virginia 26405 :: 304/457-5674 :: netpro@netpromarketing.com